In modern society, print advertising is dying a slow death. The focus from advertising in the yellow pages or newspapers is shifting to the World Wide Web. With online advertising reaching millions of potential customers, having a website is a must.
Bayou Technologies provides Lake Charles, Sulphur, Southwest Louisiana, and clients around the country with Search Engine Optimization (SEO) services, yielding top rankings on the major search engines which drives potential customers to your site.
What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the process where a website’s visibility in search engines is improved through the use of non-ad related search results. Otherwise known as “organic” or “natural” results, they are sought highly for their value when placement on the first page of search engine rankings is achieved. The earlier and more frequently a website appears on a page of search engine results, the more likely a prospective client will be to use the website. While other avenues exist for search engine marketing (SEM), such as paid ads targeting specific keywords and audiences, organic results tend to be used more frequently by savvy web users. The websites found through organic search results will be more relevant as their content is what helps to generate their placement.
Why Use Bayou Technologies?
Since search engine optimization is such an important aspect of marketing your business to new potential customers, there are a number of businesses trying to sell their services. Determining the best provider to use can be like searching for a needle in a haystack.
Big vendors, like those that are losing huge revenues as yellow page advertising is rapidly dying, are now touting their search engine optimization services in an effort to recoup their loses. They are promising a certain number of clicks per week or month, but what they don’t tell you is that they have a team of employees that get paid to click listings. They also are selling the same promise of high rankings to your competition, even though there are only so many places on the first page of a search engine where a business can be found.
This is what sets Bayou Technologies apart from the rest of the pack when it comes to providing your company with SEO services. We are dedicated to you and your company alone. When we promote your line of products and services online, your business is one of a few we work with in your area of business, guaranteeing you a level of exclusivity in our efforts for your market. Bayou Technologies does not promise that your website will receive a certain quota of clicks, just that your site will be seen in the top rankings of the “big three”: Google, Yahoo, and Bing. Over 90% of all searches in the United States are performed using these search providers, and our promise to our customers is that your business will be found there.
Search engine optimization is not an exact science, and staying current on the latest trends and technologies utilized by search engines like Google, Yahoo, and Bing can be a challenging prospect. Our experience and knowledge of how SEO works helps our partners maintain their rankings as the field changes.
We pride ourselves in customer service, making it our first priority to treat each and every customer like our most important. While you might get a “personal rep” at some of the other bigger companies, that same rep might be servicing your direct competition! At Bayou Technologies, you and your business will always have a direct line of communication to the people that make your website work for you and your business.
If you already have an existing website or need a new one designed and maintained, Bayou Technologies has the solutions to getting your business seen online by the customers you want. Our additional services include website design and development, website hosting, and custom cloud applications that can convert website visitors to tangible sales. For more information about any of our services, contact us today!
To find out more about Search Engine Optimization (SEO) and how it can help drive customers to your website, please CONTACT US to discuss the exciting potential Search Engine Optimization can bring to your business.